The Big Business Of One Of America’s Biggest Gun Trade Shows
Attendees file into SHOT Show in Las Vegas. It's the largest gun industry event of the year and brings in manufacturers, buyers and even government officials from all over the...
Arranging stock so it is not overcrowded, and
limiting the amount of merchandise on the shop floor, are important aspects of
merchandising. “Less is more” is a key principle in visual
merchandising.
Although having a wide variety of stock and product options is important for
consumers, it is also important not to overwhelm the consumer. Having too many
choices can be confusing to consumers and that phenomenon is referred to as the
“tyranny of choice”. Over-crowded stores can create a sense of stress and
anxiety, which does not encourage the consumer to shop the entire store. A limited product selection can make the
purchasing decision easier.