The importance of the wall case

The contemporary market every day is more competitive. Large multinational brands have been creating their marketing departments for more than 50 years, contributing development to the investigation of new techniques for the visualization of merchandise. The wall case is not a simple decoration of the commercial premises, the wall case is the face of the brand towards the world and next to the visual merchandising, one of the most effective tools generating 25% of the sales of a commercial establishment.

Today with a single ” click ” from the comfort of our homes we can acquire what we want. This situation led many to believe that it was the end of the shop and its wall cases, but it was not so, not only new technologies gave the creative the possibility of developing new images for the wall case space but it was found that the activity “go shopping” and go “to see wall cases” is a social act, which is enjoyed with family and friends and will never disappear. It is estimated that 75% of consumers who enter a store are driven by the wall case.

As consumers, we are becoming more demanding every day, we want the brands that we adopt the best for us, not only in the products we consume, but also in the care that the brand has for its client. And the showcase is part of that care, it is our delight and the way brands seduce us.