The Big Business Of One Of America’s Biggest Gun Trade Shows
Attendees file into SHOT Show in Las Vegas. It's the largest gun industry event of the year and brings in manufacturers, buyers and even government officials from all over the...
When entering to the place that you have just acquired or rent, you will probably be asked: how to organize my store? Where to place each one of the elements to favor the sale of my products? In the following article we give you tips to improve the sales of your business.
The first thing you should do is observe your customers. Once you observe them, you will be able to identify which areas the customer goes to naturally, and which are the areas where customers do not circulate so regularly within your store.
Since you have detected the areas of highest and lowest traffic within the store, you can begin to locate the products, to ensure that the customer will naturally walk through all the aisles of your store.
In areas where you hardly have customer traffic, what you should do is locate the following types of product:
To reactivate the places of less traffic of our shop or commercial premises, we must locate the box near these zones, following the following recommendations:
Beware of the rows. The areas occupied by these will become low intensity immediately, because the customer does not want to buy a product surrounded by other people waiting to pay.
‘Copy’ to supermarkets. Have you ever wondered why batteries or chewing gum are usually in the boxes or close to them in supermarkets? The reason is simple. They are purchases that are made compulsively. Place there products that you consider that do not require a great reflection of purchase by the client, because you will increase your sales.
If you want advice to acquire your next showcase or exhibits, call us, we will gladly assist you.